The study of brand promotion, manufacturing strategy, and retail dynamics is known as retail management. In addition to managing retail locations, it also entails managing a company's brand image, upholding customer relationships, managing sales, monitoring customer orders at the location, managing merchandise, engaging directly with customers, and periodically ordering and supervising stocks and inventory.

A wide range of other disciplines, such as business and international business, marketing and logistics, supply chain management, operations management, fashion merchandising, and others, are strongly related to retail management. A retail manager is in charge of running a department's or store’s daily operations. They manage the workforce, interact and communicate with consumers, manage the inventory, and work to boost revenue.

A degree in retail management equips graduates for a range of managerial positions in the retail, service, and marketing sectors. Students who major in this area develop strong leadership, analytical, reasoning, and communication abilities. They also get insightful managerial knowledge. These skills are required to make sure that all employee and customer needs are addressed as well as that business objectives are carried out correctly and in accordance with the company's expectations.

Study Levels

The history and philosophy of retail management, retailing trends, pricing and merchandising, segmentation, partnership marketing, and information technology in retailing are among topics that retail management students study. Most business schools offer undergraduate and graduate degrees, certifications, and diplomas in retail management. The levels of study include:

• Pre-bachelor Degree in Logistics and Supply Chain Management
• Bachelor of Arts (BA) in Marketing Management
• Bachelor of Arts (BA) in Fashion Marketing and Retailing
• Bachelor of Arts (BA) in Retail Design
• Bachelor Degree in Supply Chain Management
• Bachelor of Science (B.Sc.) in Business Management (Retail)
• Bachelor of Science (B.Sc.) in E-commerce Retailing
• Bachelor of Business Administration (BBA)
• Bacelor of Vocation (B.Voc)
• Undergraduate Diploma (UGDip) in Retail Management
• Master of Science (M.Sc.) in Commercial and Retail Management
• Master of Science (M.Sc.) in Operations Management and Logistics
• Master Degree in Luxury Goods Management
• Master of Business Administration (MBA) in Retail Management
• Master in Management (Retail)
• Doctor of Philosophy (P.hD.)
• Postgraduate Diploma in Management (PGDM) in Retail Management

Specialisation

A specialised retail management programme seeks to create a new breed of sharp retail professionals who are knowledgeable about the most effective global retail management practises. These are a handful of the specialisation options available:

• Accounting
• Business Mathematics
• Competitive Analysis and Planning
• Customer Relations
• Design and Management
• Marketing & Strategies
• Merchandising
• Operations
• Pricing
• Front Office Management
• Inventory Management
• Shop Floor Management
• Store Management
• Supply Chain Management
• Business Mathematics
• Personnel
• Sore Management

Employability

The retail sector is one of the most challenging and quickly expanding in the globe, and it helps the nation's economy flourish. The retail sector includes department stores, home improvement stores, mail order businesses, specialty retailers, online merchants, retailers of certain products, supermarkets, television shopping channels and educational institutions, among others.

The following retail management positions can be pursued by those with a keen interest in Indian goods, markets, and marketing, sales, advertising, campaigns, and market research. These are:

• Retail Product Manager
• Store Manager
• Sales Manager
• Merchandiser
• Warehouse Manager
• Brand Manager
• Marketing Executive
• Retail Sales Associate
• Product Developer
• Small Business Owner
• Cashier
• Sales Associate
• Customer Service Representative
• Visual Merchandiser
• Loss Prevention Officer
• Leadership Development Associate
• Pharmacy Technician
• Human Resources Specialist
• Logistics Coordinator
• Store Manager
• District Manager
• Project Line Manager
• Supply Chain Manager

The job opportunities available abroad are as follows

• Analyst
• Brand Manager
• Customer Care Executive
• Department Manager
• Division Merchandising Manager
• Floor Manager
• Image Promoter
• Inventory Manager
• Logistics and Warehouse Manager
• Marketing Executive
• Merchandise Manager
• Merchandiser
• Professor/Lecturer
• Retail Buyer and Merchandiser
• Retail Manager
• Shopping Operational Manager
• Store Manager
• Supply Chain Distributer
• Supply Chain Distributor
• Visual Merchandiser