Corporate communication is a branch of business and management that focuses on sharing corporate information both inside and outside of an organisation. It preserves a distinct corporate identity and advances a favourable brand reputation. Public relations, marketing, planning, leadership, and human resources are all tightly intertwined. In a realistic corporate setting, communication programmes educate the theory and art of communication. Owing to coursework that emphasises visual, digital, written, spoken, and interpersonal communication, students are well-prepared for the competitive job market.

One of the key elements in evaluating whether a firm will succeed or fail is corporate communication. Businesses and organisations can effectively increase their brand recognition, cultural innovation, employee productivity, and engagement as well as recruit top talent by establishing strong corporate communication. Through corporate communication, an organization's complete workforce can contribute significantly to the success of its business.

Corporate communication specialists are in charge of writing speeches for managers, managing media relations, enhancing communication across various departments, writing press releases, and developing communication strategy for a company. In addition to fostering the development of oral and written communication, analytical thinking, and problem-solving abilities, this discipline aids students in gaining theoretical as well as practical knowledge in the field of corporate communication.

Study Levels

Depending on their choices and qualifications, students can choose from a variety of accreditations to study the corporate communication sector. The following are the various study levels:

• Associate Degree in Corporate Communication
• Bachelor of Arts (BA) in Digital Communication and Public Relations
• Bachelor of Arts in Communication
• Bachelor of Communication (BC)
• Bachelor of Science (B.Sc.) in Communication Studies and Information Management
• Graduate Diploma (Grad Dip) in Communication
• Master of Arts (MA) in Professional Communication
• Master of Science (M.Sc.) in Corporate Communication
• Master of Science in Strategic Human Resource Management
• Master of Law (LL.M.) in International Corporate Governance
• Master of Business Administration (MBA)
• Postgraduate Diploma/Certificate (PGDip / PGCert)
• Doctor of Philosophy (Ph.D.) in Corporate Communication

Specialisation

Graduate students have the chance to concentrate their major courses in a variety of specialisation areas on a subject that interests them while honing their skills and knowledge to succeed in the future. The following corporate communication specialisation areas are typically offered by universities:

• Communication and Advertising
• Communication and Corporate Identity
• Communication Studies
• Corporate and Digital Communication
• Corporate and Industrial Communication
• Corporate Communication and Marketing
• Corporate Communication and Public Relations
• Corporate Communication Management
• Corporate Governance
• Global Communication
• Organizational and Corporate Communication
• Strategic Communication
• Technical Communication
• Internal and External Corporate Communication
• Corporate Identity Management
• Digital Media Management
• Corporate Crisis Management
• Employee Communication
• Conflict Management and Leadership

Employability

The work possibilities are endless if you have the correct education and abilities. Students can find employment in a variety of non-profit and governmental organisations, corporate communication firms, organisational communication sectors, consultancy industries, and more.

Many people pick a concentration in a particular area of communication when it comes to employability, such as public relations, media relations, customer communications, marketing, crisis communication, or general communication. Students can pursue the following job roles in India, depending on their level of competence and area of concentration:

• Corporate Communication Manager
• Branding and Corporate Communication
• Business Development
• Corporate Marketing Manager
• Corporate Communication Executive
• Public Relation Specialist
• Internal Communication Specialist
• Social Media Manager
• Investor Relations Manager
• Crisis Communication Specialist
• Fundraising Officer
• Event Manager
• Reporting and Communications Manager
• Corporate Marketing Manager
• Corporate Associate

The following job roles are available abroad for students to pursue, depending on their level of competence and area of concentration:

• Account Executive
• Business Professor
• Business Spokesman
• Campaign Director
• Chief Communications Officer
• Communications Manager
• Communications Specialist
• Corporate Recruiter
• Corporate Trainer
• Director of Communications
• Director of Media Relations
• Editor
• Employee Relations Manager
• Event Promoter
• Marketing Specialist
• Media Relations Manager
• Media Relations Specialist
• Public Affairs Director
• Public Relations Director
• Public Relations Manager
• Public Relations Specialist
• Public Speaking Trainer
• Publicity Manager
• Special Event Planner
• Speechwriter
• Technical Writer
• Writer and Auditor