The phrases "Business Analytics" (BA) and "Business Intelligence" (BI) can be used interchangeably. Business intelligence and analytics are information gathering techniques used by organisations and enterprises to get verifiable information by analysing unreliable data and providing information to help with future decisions.

Business analytics focuses on the prescient investigation, which uses information mining, displaying, and artificial intelligence to determine the likelihood of future results, whereas business intelligence degrees concentrate on information from the past and current data in order to determine the likelihood of future outcomes.

Students can handle some difficulties that may influence the business and its clients by evaluating business objectives and client behaviour using business intelligence and analytics programmes. The development of logical, critical thinking and numeracy skills is combined with learning how to combine and use data and technologies. They will also learn how to effectively communicate precise or measurable facts to non-experts in this sector.

Data analytics, statistics, risk management, digital innovation, and information management are a few of the subfields that fall under this discipline. Students studying business intelligence and analytics learn how to assess organisational objectives and resolve any issues that might arise.

Study Levels

Candidates can pursue the following certificates in this vast sub-discipline depending on their prior experience and interest:

• Associate Degree in Business Intelligence and Analytics
• Bachelor of Arts (BA) in Business Administration
• Bachelor Degree in Business Analytics
• Bachelor of Science (B.Sc.) in Business Technology and Analytics
• Graduate Diploma (Grad Dip)
• Bachelor of Business Administration (BBA) in Business Administration
• Master of Science (M.Sc.) in Business Technology and Analytics
• Master of Arts (M.A.) in Business Administration
• Master Degree in Business Analytics
• Postgraduate Diploma (PGDip)

Specialisation

Students have the opportunity to learn more about themselves and their field of study through specialised courses within this discipline, which also help them, build important foundational knowledge and provide them an in-depth understanding of the subject. Some of the few specialised fields that students can study include the following:

• Analytics and Modelling
• Data Analytics
• Digital Innovation
• Information Management
• Risk Management
• Database Analysis
• Predictive Analytics
• Operations Research
• Marketing Management
• Customer Analysis
• Database Management
• Data Mining and Visualization
• Statistics

Employability

In order to handle complicated issues, advise business systems, and connect with partners at all levels, experts in business intelligence and analytics are sought after by organisations throughout the world.

Graduates can also pursue a career in a wide range of businesses and organisations, including retail and manufacturing companies, IT companies, Internet businesses, consultancies, telecom companies, and business analytics and intelligence agencies. Graduates in business intelligence and analytics may find employment in the following fields in India:

• Business Analyst
• Business Intelligence Analyst
• Data Analyst
• Human Resource Analyst
• Supply Chain Analyst
• Marketing Analyst
• Management Analyst
• Business Intelligence Project Manager
• Business Intelligence Developer
• Business Intelligence Administrator
• Business Intelligence Consultant
• SQL Server Business Intelligence
• Operations Research
• Market Research Anlayst
• Consultant
• Financial Analyst
• Programmer Analyst
• Computer System Analyst
• Business Analyst
• Statistician
• Data Scientist
• Data Architect
• Quantitative Analyst

Business Intelligence & Analytics graduates might pursue a variety of career paths abroad such as:

• Data Analyst
• Business Analyst
• Business Intelligence Expert
• Data Mining Expert
• Data Scientist
• Data Warehousing Expert
• Management Analyst
• Market Research Analyst
• Market Research Analyst
• Predictive Modeller
• Process Analyst
• System Analyst
• Program Developer
• Business Operations Consultant
• Qualitative Analyst