The primary purpose of marketing is to sell goods and services. Marketing entails forecasting, monitoring, and satisfying customer demand for goods and services as well as showcasing a company's capabilities to its target market. Marketing campaigns demonstrate a thorough knowledge of the marketing environment. It offers its students a variety of marketing principles, including worldwide management, company strategy, information technology, and human resources.

Additionally, it teaches its students how to effectively and creatively communicate with potential employers to increase sales and revenue. They gain knowledge on how to market goods and services to boost sales and a company's reputation. Students studying marketing develop critical thinking, analytical, and problem-solving abilities that they can use in a variety of fields, including sales, advertising, product development, and public relations for corporations and governmental organisations.

Study Levels

Students should be informed of the many marketing degrees available, including the Bachelor's and Master's levels. While a Masters degree often qualifies students to design and implement marketing strategies, a Bachelors degree typically prepares students for occupations that entail studying and developing business strategies. Students can pursue the following certifications to study for various marketing degrees:

• Associate Degree (Foundation degree) in Marketing
• Bachelor of Arts (BA) in Marketing
• Bachelor of Arts (BA) in Marketing and Business Management
• Bachelor of Arts (BA) in Digital Marketing
• Bachelor of Commerce (BCom) in Marketing Management
• Bachelor of Science (B.Sc./BS) in Marketing
• Bachelor of Business Administration (BBA) in Marketing
• Master of Arts (MA) in Digital Marketing
• Master of Arts (MA) in Marketing
• Master of Science (M.Sc.) in Marketing
• Master of Science (M.Sc.) in Digital Marketing
• Master of Science (M.Sc.) in Strategic Marketing
• Master of Business Administration (MBA) in Marketing Management
• Postgraduate Diploma / Certificate (PGDip / PGCert)

The opportunity to get professional accreditations from institutions like the Chartered Institute of Marketing (CIM), the Communication Advertising and Marketing Foundation (CAM), PRINCE2, and Google Analytics is another feature of several marketing degrees.

Specialisation

Students might opt to focus on a particular field or industry where marketing expertise is used in a certain business or industry. The following are some of the primary marketing specialisation choices:

• Advertising
• Applied Marketing
• Brand Management
• Database Marketing
• Decision Science
• Digital Marketing
• Direct Marketing
• Human Resources
• Integrated Marketing
• International Marketing and Management
• Market Research and Analytics
• Marketing Management
• Product Marketing
• Sports Marketing
• Strategic Marketing
• Public Relations

Additionally, students can combine marketing studies with disciplines including corporate communications, business management, entrepreneurship, and tourism.

Employability

Keep in mind that without a graduate degree or certificate, prospects may be limited when choosing a field that may benefit from a marketing degree. On the other hand, work experience is equally valuable in the marketing environment because it ensures the acquisition of useful skills. Graduates in marketing can find employment in India in a wide range of industries, from consumer products to non-profits, leisure and tourism to international company development, in jobs like:

• Sr Manager Marketing
• Digital Marketing Executive
• Digital Marketing Associate
• Digital Marketing Specialist
• Social Media Marketing
• Tele Marketing Executive
• Email Marketing Specialist
• Influencer Marketing
• Corporate Marketing
• Sales Marketing Manager
• Content Marketing Manager
• Sales and Marketing Executive
• Affiliate Marketing
• Marketing Associate

There are numerous career options abroad for marketing graduates in every sector of society, from consumer products to non-profits, leisure and tourism to international company growth, with jobs like:

• Account Executive
• Account Planner
• Advertising Manager
• Advertising Sales Director
• Content Writer
• Digital Marketing Analyst
• Director
• Market Analyst
• Market Research Analyst
• Market Research Director
• Market Research Manager
• Market Research Supervisor
• Marketing Assistant
• Marketing Consultant
• Marketing Executive
• Marketing Manager
• Media Buyer
• Media Coordinator
• Media Directors
• PR Consultant
• Product Development Manager
• Product Manager
• Promotion Director
• Promotions Assistant
• Public Relations Coordinator
• Sales Manager
• Search Engine Optimisation (SEO) Manager

Brand management, business development, customer relationship marketing, global marketing, copywriting, marketing communications, design, photography, product development, retail management, and sales consulting are a few related professions and occupations.