Digital communication is essentially the online communication effort of a company or an individual. It is concerned with the development, application, evaluation, and regulation of electronic communication technologies through the use of computer applications. Digital communication experts use marketing tactics and strategies to promote brands. They use social media, emails, and vlogs to enlighten the public about various products in order to gain clients.

Digital communication programmes teach students how to write and design digital media content creatively, investigate the impact of digital technologies in business, arts, and culture, examine digital media market implementations, develop methods to educate and convince target audiences, and think critically in order to solve problems and adapt to new technology environments. These curricula not only give a solid professional basis, but also provide opportunities for hands-on learning with a strong corporate focus.

Students that are passionate about human involvement and desire to employ their creative and strategic skills are highly valued in this profession. This sector is great for individuals who wish to enhance their communication abilities in order to create an influence within corporations or in their own ventures. To deal with digital products, they must have technical skills and competence.

Study Levels

• Bachelor of Arts in Digital Communications and Public Relations
• Bachelor of Arts in Communication and Media
• Bachelor of Arts in Digital Marketing
• Bachelor Degree in Media and Communication
• Bachelor of Science in Digital Business Management
• Bachelor of Business Administration in Marketing
• Bachelors in Communication
• Master of Arts in Digital Communication
• Master of Arts in Professional Communication
• Master of Arts in Media and Communication Management
• Master of Science in Digital Sciences
• Master of Science in Digital Marketing and E-Commerce
• Master of Business Administration in Marketing
• Doctor of Philosophy (PhD) in Digital Communication
• Diploma / Certificate

Specialisations

Digital Communication specialisation courses enable the use of numerous digital technologies for communication objectives. It emphasises the use of various digital channels and strategic strategies to reach a wide range of audiences. Furthermore, through boosting skill, experience, productivity, and production, these courses improve an individual's prospects. Below are a few speciality areas to consider:

• Audio-visual Communication
• Communication and Digital Transformation
• Communication Design
• Corporate and Digital Communication
• Data Science and Communication
• Digital Communication and Entrepreneurship
• Digital Communication and Marketing
• Digital Communication and Public Relations
• Digital Communication and Transmedia
• Digital Communication Studies
• Digital Content Creation
• Digital Fashion Communication
• Digital Innovation
• Digital Journalism
• Digital Media and Communications
• Digital Transformation and Leadership
• Information and Communication Technology
• International Communication Studies
• Media and Digital Communications
• Mobile Communication and Digital Content
• Organisational Communication and Digital Innovation
• Strategy and Digital Communication
• Technologies and Languages of Communication
• Visual Communication
• Web Media & Graphic Communication

Employability

The range of networks used to communicate with current and potential clients is increasing the demand for personnel with fluidity across several media channels. A Bachelor's Degree and appropriate work experience are required for a job in digital communication. While good writing abilities are required, inventiveness and fluency in communicating successfully across numerous media channels are required for advancement in the sector. The skills and expertise gained in this subject can be applied to a range of industries looking to improve their web exposure and engage with their target audiences in order to increase income. These are some examples:

• Motion Picture and Video Industries
• Advertising, Public Relations and Related Services
• Local Government
• Telecommunications
• Multimedia Artists and Animators
• Colleges, Universities and Professional Schools
• Radio and Television Services
• Photographic Processes
• Desktop Publishing and Graphic Designers

In the digital communication industry, popular job profiles in India include:

• Digital Marketing Specialist
• Production Associate
• Communication System Digital Designer
• Digital Content Editor
• Communication Specialist
• Social Media Manager
• Content Creator
• User Experience (UX) Designer
• Online Community Manager
• Digital Marketer
• Social Media Manager
• Content Creator
• Community Manager
• Digital Strategist
• Public Relation Specialist
• Manager Digital Communication
• Communication and Digital Marketing Manager
• Digital Marketing Director
• Digital Communication and PR
• Digital Marketing Executive

In the digital communication industry, popular job profiles abroad include:

• Advertising Account Executive
• Advertising Specialist
• Communication Strategist
• Content Coordinator
• Digital Communication Manager

• Digital Entrepreneur
• Digital marketer
• Digital Marketing Strategist
• Digital Marketing Developer
• Digital Media Strategist
• Digital Specialist
• Electronic Marketing Specialist
• Graphic Designer
• Online Marketer
• Web Developer
• Marketing Director
• Marketing Manager
• Media Content Creator
• Media Planner
• Mobile Journalist
• New Media Storyteller
• Online Campaign Manager
• Social Media Coordinator
• Social Media Manager
• Social Media Strategist
• Transmedia Specialist