The promotion of products or services via the Internet and other digital platforms such as emails, social media, web-based adverts, texts, and multimedia messaging is known as digital marketing or online marketing. Professionals in digital marketing examine and assess the many tools and techniques responsible for growing brand exposure and profitability.

Digital marketing programmes teach organisations how to use the Internet to promote their products, services, and brand. These courses cover all of the fundamentals of marketing, including policy, brand management, ethics, feasibility, analysis, segmentation, activation, superiority, and others, with a focus on applying those abilities to the digital environment. To mention a few, the study programme covers topics such as marketing principles, consumer behaviour, marketing communication, search engine optimisation, search engine marketing, and campaign strategy.

Individuals must have good oral and written communication abilities, critical thinking and analytical skills, and creative skills to succeed as a Digital Marketing specialist. They must be well-versed in the various web marketing tools and methods that might assist a business in growing.

Study Levels

Under the following accreditations, students can study the sub-discipline of digital marketing at both the undergraduate and postgraduate levels.

• Bachelor of Business (Marketing)
• Bachelor of Arts in Marketing
• Bachelor of Arts in Business and Marketing Management
• Bachelor of Arts in Business Administration and Digital Innovation
• Bachelor of Science in Marketing
• Bachelor of Science in Digital Business Management
• Bachelor of Commerce
• Bachelor of Business Administration in Marketing
• Master of Arts in Communication and Future Marketing
• Master in Science in Digital Marketing
• Master of Business Administration in Marketing Management
• Doctor of Philosophy (Ph.D.)
• Diploma/Certificate in Digital Marketing

Specialisations

Digital marketing is a popular and comprehensive discipline that provides students with different areas of specialisation to select from in order to obtain a deeper understanding of the subject. Some of the areas of expertise include:

• Content Marketing
• Email Marketing
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Website Auditing
• Website Planning and Structure
• Google Adwords
• Facebook / Youtube Marketing
• Website Integration
• Web Analytics
• Mobile Marketing
• Display and Affiliate Marketing
• Integrated Marketing
• Social Media Marketing

Employability

The digital marketing sector is the most thriving marketing industry on the planet. With practically all organisations relocating their marketing operations to online platforms, the demand for digital marketers is continuously increasing, offering openings for a large number of job seekers. Individuals may pursue a career as a digital marketer in addition to working for specialist marketing, advertising, and public relations firms.

Due to the size of the sector, there are numerous digital marketing professions; some are more scholarly than others, some are more innovative than others, and some are more customer-oriented. Some of the most sought-after graduate digital marketing careers include:

• Digital Marketing Specialist
• Content Creator
• Copywriter
• Social Media Manager
• SEO Specialist
• Digital Marketing Analyst
• Online Advertising Manager
• Sales and Marketing Executive
• Social Media Marketing
• Digital Marketing Associate
• Digital Marketing Sales
• Field Sales Executive
• Online Sales Executive
• Advertising Sales Manager
• Digital Marketing Trainer
• Marketing Executive
• Ad Network Executive
• Safety Officer
• Associate Sales Manager
• Digital Marketing Lead
• International Marketing
• Digital Marketing Internship

The following are some of the more sought after graduate digital marketing jobs:

• Acquisition Marketing Director
• Acquisition Marketing Manager
• Back End Web Developer
• Content Marketing Manager
• Content Marketing Specialist
• Content Strategist
• Creative Director
• Digital Marketing Analyst
• Digital Marketing Consultant
• Digital Marketing Specialist
• Director of Product Marketing
• Ecommerce Director
• Ecommerce Manager
• Email Marketing Specialist
• Front End Web Developer
• Market Research Analyst
• Pay-per-click Search Manager
• Product Marketing Manager
• Product Marketing Specialist
• SEO Manager
• SEO / SEM Specialist 
• Social Media Coordinator/Specialist
• Social Media Influencer
• Social Media Manager
• Social Media Manager
• UX / UI Designer
• VisualDesigner