If you enjoy interacting with people and solving problems, then Public Relations is the course for you. The discipline of public relations is difficult to define. Public relations are a strategic communication strategy that fosters mutually beneficial partnerships between organisations and the general public. Public relations is frequently undertaken in order to produce and bring to light a business, therefore promoting it. A typical public relations strategy can aim to have a company mentioned on television or radio broadcasts, as well as in newspapers, websites, magazines, or blogs.

Aspirants in public relations are taught to:

• Write and distribute correct news releases.
• Learn how to create good speeches.
• Create and carry out special events for public outreach and media relations.
• Conduct market research about the company or its growth.
• Personal networking might help you expand your company relationships.
• Write and blog for internal or external websites.
• Discover how to use crisis public relations methods.
• Learn how to utilise social media marketing and how to respond to bad internet comments.

Public Relations programmes are offered in a variety of colleges and universities across the world, either alone or in conjunction with other fields such as media, communication, or marketing. Students of public relations get diverse knowledge and skills in communication, negotiating, writing, and public speaking.

Study Levels:

The following study levels are available in this sub-discipline:

• BA International Management
• BA in Communication and Public Relations
• BA in Public Relations
• BA in Marketing and Public Relations
• BA in English for Public Relations
• Bachelor of Commerce in Public Relations
• BA in Public Relations and International Event Management
• BA in Advertising and Public Relations
• Bachelor in Media Relations
• Bachelor of Communication in Public Relations and Advertising
• Bachelor in Business Law and Public Relations
• MA International Relations
• MA Social Media and Public Engagement
• MBA Communication and Public Relations
• MA Public Relations
• MA Public Relations and Multimedia Communications
• MSc Strategic Communication and Public Relations
• MSc Public Relations
• Ph.D. in Media and Public Affairs
• Ph.D. in Public Relations

Specialisation:

To get the job done, public relations demands a diverse set of talents. As a result, further specialisations for this discipline are now accessible. The various specializations that can be pursued are:

• Consumer Affairs
• Government Relations
• Investor Relations
• Employee Relations
• Community Relations
• International Relations
• Press Relations
• Human Resource Management
• Communication

Employability:

Public relations necessitate a great deal of connection with many people. Excellent communication skills, decent IT skills, presentation skills, the ability to prioritise and plan well, understanding of diverse media agendas, problem-solving abilities, and creativity are the core skill set needs for a career in public relations. The work of public relations experts is multifaceted; they create brand recognition as well as reputation, trust, and credibility for the clients or businesses they manage. They must be able to establish solid relationships with a wide range of stakeholders, including journalists and the media, government agencies, and other significant industry organisations, while also leveraging these relationships to shine a light on their clients for all the right reasons. There are several job opportunities within the field of public relations in India. Some common roles in public relations include:

• Public Relations Specialist/Coordinator: This role involves managing and coordinating public relations activities, such as writing press releases, organizing events, and maintaining relationships with media outlets.
• Public Relations Manager: As a PR manager, you would oversee the public relations department within an organization, develop strategic PR campaigns, manage media relationships, and supervise PR staff.
• Communications Specialist: Communications specialists focus on creating and delivering targeted messages to external and internal audiences. They may be responsible for managing social media platforms, drafting newsletters, and handling media inquiries.
• Media Relations Specialist: This role focuses specifically on managing relationships with media outlets, including pitching stories, organizing press conferences, and coordinating interviews.
• Corporate Communications Manager: In this role, you would be responsible for developing and implementing communications strategies that align with the organization's goals and values. You may handle internal communications, crisis management, and reputation building.
• Public Affairs Officer: Public affairs officers work in government or nonprofit organizations and are responsible for managing communication and relationships with stakeholders, including the public, media, and elected officials.

The various career choices available abroad  in the Public Relation   industry include:

• Public Relations Officer
• Human Resource Officer
• Publicist
• Communications Coordinator
• Communications Director
• Communications Editor
• Communications Representative
• Communications Specialist
• Corporate Communications Specialist
• Director of Communications
• Director of Strategic Communication
• External Communications Manager
• Internal Communications Specialist
• Marketing Communications Director
• Marketing Communications Manager
• Media and Communications Manager
• Publicist
• Campaign Manager
• Event Organizer
• Press Secretary

The top companies that offer recruitment for graduates in Public Relations are:

• Edelman
• Weber Shandwick

• BCW
• FleishmanHillard
• Ketchum
• MSL
• Hill+Knowlton Strategies
• Ogilvy
• BlueFocus
• Brunswick