Media Management is a specialised field of business administration that teaches students how to conceptualise, plan, create, operate, and build the brand of media firms. The role of media management specialists is to bridge the gap between broad theoretical management knowledge and its application in the media sector. The course or programmes in media management provide applicants with a deeper knowledge and a variety of life experiences on how various activities such as production, marketing, human resources, finance, and operations are managed at media companies.

Like other professional courses, media management programmes are a combination of academic knowledge and practical application, ensuring that the aspirant receives comprehensive exposure and learning in the field of media and communication. The courses cover media economics, strategy, media and cultural policy, and so on. It also gives students pursuing media management degrees a grasp of the most recent concepts and practises for managing conventional and emerging media channels.

Study Levels:

The following study levels are available in this sub-discipline:

• Bachelor of Arts in Creative Business, Media Management
• Bachelor of Arts Media and Media Management
• Bachelor of Arts Television and Media Production
• Bachelors in Media and Communications Management
• Bachelor of Art Communication and Media Studies
• Bachelor in Cinema and Media
• Bachelor in Media and Event Management
• Bachelor of Media Arts
• Bachelor of Arts Media Management and Digital Marketing
• Master in Media Management
• Master in Content and Media Strategy
• MS Media Management
• Master of Arts in Digital Media Management

Specialisation:

Apart from Media Management as a sub-discipline, there are more specialised topics of study to investigate within this field. The following specialisations are available:

• Digital media
• Entertainment/sports management
• Marketing
• Multimedia journalism
• New media
• Public relations
• Strategic communication
• Media Cultures
• Media Industries
• Creative Industry Management
• Content Writing
• Communication

Employability:

By the end of the course, applicants will have mastered a variety of abilities that will enable them to enter the media profession and become sought-after employees. Among these capabilities are strategy planning, tactics, and execution, community management and comprehension of the social web, writing abilities, a creative mentality, and the capacity to stay up with trends, among others. Media management is a rigorous academic programme that blends management and communications. Graduates in this area can find careers in a number of fields, although the majority of them are in publishing, advertising, and public relations.

Media management is a diverse field that covers a wide range of job opportunities across different industries. Some of the common job titles in media management in India may include:

• Media Manager
• Social Media Manager
• Public Relations Manager
• Content Manager
• Communications Manager
• Advertising Manager
• Digital Marketing Manager
• Brand Manager
• Creative Director
• Editorial Director

These broad spectrums of career options available abroad are as follows:

• Marketing Manager
• Media Planning Manager
• Senior Magazine / News Editor
• Director Of Integrated Marketing
• Senior Multimedia Producer
• Social Media Manager
• Head Of Digital Delivery
• Media Publisher
• Social Media Analyst

The top companies/organizations that offer recruitment in Media Management are:

• Appen

• T - Mobile
• Genpact
• Lionbridge
• AT&T
• JeffreyM Consulting
• Madwire
• Khoros
• TaskUS
• SAP
• UNO
• FAO
• Reserve Bank of India
• Publishing Houses